Tohtonku expects 'surge' in orders with Shopee's Super Brand Day

Skincare and healthcare brand Tohtonku has partnered with Shopee for its seven-day Super Brand Day featuring discounts, vouchers and a Spend and Win contest that will reward customers who top list of biggest spenders during the campaign.

The campaign will feature 50% discounts across products from various brands including Follow Me, Ubermen, NUTOX and Nanowhite. There are also vouchers worth a total of RM150,000 up for grabs and the daily "Shocking Sale" with discounts of up to 50% off. Meanwhile to create an interactive shopping experience, Shopee's in-app game known as "Shopee Slice" allows consumers to "slice" Tohtonku products to collect points and win up to RM500,000 of Shopee coins, as well as vouchers of up to RM10,000.

Tohtonku's executive director Jasper Lim said the Super Brand Day is one of its initiatives to thank consumers for their loyalty and support. Lim said the company is expecting to see "a surge in orders" and are ready to take on the huge capacity.

"Through Shopee, we will be able to ensure customer satisfaction and maintain our high-level of service and satisfaction standards that we pride ourselves as a brand. Our Super Brand Day with Shopee is set to be one of our best digital initiatives yet," he added.

The Tohtonku Super Brand Day is also part of Shopee Brands Festival celebration where users will be treated to Bonus Voucher Days on every Monday, Wednesday and Friday. They also get to earn double the amount of Shopee Coins on Tuesdays and Thursdays, and receive Free Shipping with minimum spend of RM20 during weekends from now until 24 April when they spend across brands in Shopee Mall.

In the week leading up to International Women's Day last month, Shopee tied up with L’Oréal to offer users across seven countries exclusive deals from leading L’Oréal brands, including limited edition beauty boxes. It also had a L'Oreal themed in-app game "Beauty Ninja".

Founded in 1964, Tohtonku now has footprints across Southeast Asia, Hong Kong, China, Japan and the Middle East. Among its list of 15 brands include Ammeltz YokoYoko, Kool Fever, NUTOX, Nanowhite, Follow Me, Ubermen, Silkpro, Can Can and King Kong. In January last year, the brand appointed BBDO Malaysia to develop campaigns for NUTOX and Nanowhite.

(Read also: Shopee targets male shoppers by debunking stereotypes around them)