TNS names regional marcomms lead

Global research consultancy TNS has appointed of Zoe Lawrence to the new post of regional director, marketing and communication for Asia Pacific.

In this role, Lawrence will be responsible for delivering marketing strategy across the region and reports to Chris Riquier, CEO Asia Pacific.  Lawrence takes up her new role on 1 March 2014, and will be based in Singapore.

Lawrence last held the role of global director, brand & corporate communications for TNS, where she led the development and delivery of the company’s thought leadership, PR and internal communications strategy globally.

She joined TNS in 2010 as head of influencer marketing. Prior to that she was with Hill + Knowlton Strategies for over seven years, leading international programmes for clients in the media and technology sectors.

Lawrence said: “TNS in Asia Pacific has a fantastic energy and dynamism. We have a great opportunity in the region and I am incredibly excited to be leading our efforts to increase understanding of our expertise in the market.”

This is the latest in a series of senior level hires for TNS in Asia Pacific and demonstrates the company’s commitment to the region. Recent appointments include Vishy Rajagopal S. as regional director, operations; Jacqui von Hirschberg, as regional director, clients; and Mandy Tam as regional director, business development.

Riquier added, “Lawrence will bring to TNS Asia Pacific the level of marketing capability that previously only our clients have enjoyed.  Her experience will help TNS reinforce its position as the largest custom research agency in Asia Pacific.”