Telekom Malaysia (TM) has unveiled a video commercial titled “Forever Our Pride” to rally support for athletes competing in the SEA Games and Paralympic Games, and remind consumers of the hardships in the quest for national sporting glory.
The commercial will be aired on TV and cinemas nationwide.
According to Izlyn Ramli, VP, group brand and communication, TM will offer multiple platforms for consumers to engage with, follow and share the moments the SEA Games.
Among the digital platforms is the “Kuala Lumpur 2017 Official Channel” on YouTube, which will not only showcase the games but also inspirational stories of Malaysian athletes and communities. TM will also host a microsite specially for the games to provide fans with information about the events. On-ground activities will also be carried out nationwide to engage local sports fans.
The telco will be offering high speed Internet connectivity and broadcast facilities at the media centre, international broadcast centre and Malaysia Organising Committee Secretariat rooms in all 38 sports venues. This is to allow accurate, real-time coverage, as well as dissemination of results to local and international sports fans. To provide fans with a better experience, webe, TM’s Centre of Excellence for Mobility, has also expanded its service coverage at Stadium Negara and the Malaysian International Trade and Exhibition Centre.
“TM is very honoured to be powering the national team by connecting Malaysians and communicating the national spirit through TM Team Malaysia, which we hope will give our athletes the boost when it is most needed because we believe in their potentials. The athletes and the Malaysians inspired by them have a positive amplifier effect on us as a nation and how we can transform our youth through sports,” Ramli said.
In a bid to engage with Malaysians, the 2017 SEA Games organisers have also released a special edition Facebook sticker pack, featuring tiger mascot Rimau. The pack comprises 16 stickers which showcase expressions such as “Wah caya lah”, “Bangkit bersama”, “Do your best” and “Fired up”, that can be used for Facebook statuses and comments.
Check out the Facebook sticker pack here: