TM chooses Outgrow Malaysia as its OOH agency

Telekom Malaysia (TM) has appointed Outgrow Malaysia as its outdoor agency on record, following a six-month pitch between five other agencies, including Kinetic, Media Pertiwi, Media Persada, People N Rich and the incumbent Posterscope, a Carat sibling outdoor specialist.

Hor Jian Tsin, head of Outgrow Malaysia said, "TM is one of the largest outdoor investors in the country, and we at Outgrow are extremely proud to help them leverage outdoor for growth, not just better media coverage."

Outgrown Malaysia will be responsible for the group's OOH media planning and buying. The account is worth USD$15 million.