Tissot has crafted a set of three brand-driven videos themed around iconic streets of Hong Kong, to unveil its timepiece line - Chemin Des Tourelles, named after the street where it was created.
From Nathan Road, Waterfall Bay Road to Bonham Road, the streets in the videos introduce us to the personal memories of three local celebrities, including actress Halina Tam (譚小環), signer Ken Hung (洪卓立) and former TVB sports anchor Vince Ng Ka-him (伍家謙) - with a particular street or a corner in the city that have formed emotional bonds with their past.
Each spot ends with a well-crafted description to explain Tissot's brand history and the essence of the new Chemin Des Tourelles line.
Vince Ng Ka-him
"A street in Hong Kong, be it Nathan Road or Bonham Road, may not mean much to some, but for those who have memories there, it's a link to the past," Flora Tang, public relations and event manager at Tissot Hong Kong, told Marketing.
"The campaign is an effort to mirror Tissot's 160-year journey of hard work via emotional storytelling."
The digital campaign will be supported by a photo exhibition to be held at iSQUARE this Thursday, featuring work from renowned photographer Pazu Chan（陳啟藍).
The Swiss watchmaker has also partnered with U Magazine for a photo competition under the campaign theme.
Client: The Swatch Group
Media: Maxus Hong Kong