Tinder starts premium service, with older users charged more

Popular dating app Tinder will begin efforts to monetise the product, announcing a premium service, Tinder Plus.

According to Mashable, the cost will also vary according to the users age. In the US, users under 30 will pay US$9.99 per month, while those 30 and older will pay US$19.99 for the same service. There will also be "unlimited liking capabilities." That means regular users may now have a finite number of "likes" available to them, though the cutoff is not clearly defined. In the UK, BBC reported that people over the age of 28 years old face paying nearly four times the price of their younger counterparts.

Premium services will allow users access to what Tinder calls its “most-requested features” – Passport and Rewind, as well as unlimited liking capabilities.

Passport allows the user to change their location to connect with people anywhere around the world, allowing users to swipe before they arrive at a new location. Rewind allows a user to go back on another potential date they might have swiped left on by accident.

This is the first time the service is looking to charge users. Tinder is also tipped to be working on an ad product, which will not be included at the initial launch stages, said TechCrunch.