TikTok named official platform of Tim Indonesia in digital content partnership

Tim Indonesia, the branding and marketing unit under the Indonesian Olympic Committee (KOI), has officially named TikTok Indonesia its digital partner in a move designed to amplify the presence of Indonesian athletes on the international stage.

The partnership was formalised through a Memorandum of Understanding (MoU) signed by Richard Sam Bera, CEO of Tim Indonesia, and Hilmi Adrianto, TikTok Indonesia's head of public policy and government relations, during the 2025 annual meeting of the KOI.

The collaboration reflects growing momentum around digital engagement in sports, following a surge of support on TikTok for Indonesian athletes during the 2024 Olympics. Both parties aim to capitalise on this enthusiasm by making athletes more accessible and relatable to their fans through short-form content and real-time interaction.

Don't miss: Cheers to Timnas: Indomaret drops 500,000 jerseys in football brand play

"The partnership between TikTok Indonesia and Tim Indonesia brings our athletes closer to their supporters, communities, and the public at large, allowing them to be followed and interacted with directly," said Bera.

"This collaboration paves the way for Tim Indonesia to make use of TikTok's features and reach a wider audience both in Indonesia and abroad through engaging content, enabling the public to follow and cheer on Indonesian athletes from their training sessions to competing on the international stage," he added.

Under this year-long partnership, TikTok will serve as the official platform of Tim Indonesia, providing tools and training for athletes to create compelling content. From behind-the-scenes moments during training to real-time updates during global competitions, the platform will serve as a hub for fan engagement.

In addition to digital storytelling, TikTok will launch a dedicated hub featuring the latest updates from Tim Indonesia. Merchandise will also be available through TikTok Shop by Tokopedia, marking an integrated approach that ties content and commerce.

"Through TikTok's integrated digital training, we hope to help Tim Indonesia's athletes create more meaningful content that can inspire a wider audience, both in Indonesia and abroad," said Adrianto.

This partnership comes ahead of a packed sporting calendar for Tim Indonesia, which includes the Asian Youth Games (Manama, Bahrain, 22–31 October), Islamic Solidarity Games (Riyadh, Saudi Arabia, 7–21 November), and the SEA Games (Bangkok, Thailand, 7–19 December).

Tim Indonesia, launched in 2024 under KOI's commercial division, aims to strengthen the branding and monetisation of Olympic-related activities. It serves as a commercial arm to secure sponsorships, licensing, and public engagement in support of Indonesian athletes competing at international events.

Join us this coming 23 - 24 April for #Content360, a two-day extravaganza centered around three core thematic pillars: Challenging The Norm; Technology For Transformation; and Unlocking Imagination. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
Ronaldinho lights up Shopee's latest campaign with Samba flair
GrabFood serves up savings with football icon Bambang Pamungkas
ASEAN Football Federation soars with AirAsia as official travel partner