TikTok Malaysia has partnered with brands such as Colgate-Palmolive, foodpanda, Shopee, Yoodo, and dimsum to launch a reward campaign, which allows users to engage in activities and redeem exclusive gifts and promotions.
Its in-app campaign page will offer daily activities that its users can participate in, in exchange for reward points. Users would then be able to redeem exclusive gifts or promotions with the accumulated points under the “My Rewards” section within the campaign page itself. The campaign is launched in line with Hari Raya, and will run till 7 June. A quick check by A+M showed that the rewards include up to 40% discount from foodpanda, up to 30% discount from Colgate, and up to RM10 discount from Shopee.
Cheah Sheau Mei, user and content operations manager, TikTok Malaysia said Ramadan and Hari Raya is usually when TikTok sees communities, friends, and families coming together, which may be different for a lot of people this year due to the pandemic.
"Given the current situation, we wanted to make this period a little more exciting for everyone. The brands we have worked with have put together exclusive promotions and offers as rewards in exchange for fun activities to do. It’s a great way to stay engaged and connected with family and friends in a time when social distancing is taking precedence,” she added. A+M has reached out for additional information.
Last year, TikTok Malaysia also launched a series of localised in-app challenges to encourage the spirit of "silaturahim" (ties) amongst family and friends as part of its #TikTokRaya2019 campaign. A new challenge was introduced weekly from 24 May 2019 to 9 June 2019. One of the challenges was a co-branded contest with TeaLive and Malaysian superstar, Faizal Tahir. Named #PowerPuasPuas, the challenge required Malaysians to be as imaginative as they can whilst drinking their favourite drink, especially while breaking fast. TeaLive vouchers were rewarded to 50 users with the best TikTok videos after the contest.
Meanwhile in Singapore, TikTok has donated over SG$350,000 to support Community Chest, the fundraising and engagement arm of the National Council of Social Service, as well as local non-profit groups HealthServe and ItsRainingRaincoats (IRR) to help communities affected deeply by the COVID-19 pandemic. According to the press statement, the donation comprises cash contributions and in-kind donations that will directly benefit local medical frontliners, vulnerable groups and the local migrant worker community. TikTok will be contributing SG$50,000 in cash donations to HealthServe, and SG$118,000 to IRR to procure and provide workers living in dormitories with rechargeable fans and daily essentials.
TikTok also launched an in-app challenge, #CareForSG, in support for The Invictus Fund under Community Chest. Through the challenge, users are encouraged to use the specially-created #CareForSG video effect to create fun and positive videos from home to be shared on TikTok. TikTok will donate $1 to The Invictus Fund for every video uploaded, and users can create up to five videos per account. According to TikTok, it will match up to SG$200,000 via the challenge.
Analysis: Why marketers aren't spending on TikTok despite its explosive growth
Indonesian talent arm of EVOS Esports inks deal with TikTok to help creators monetise
TikTok rolls out #safehands challenge, partners WHO to debunk virus myths
SGAG and MGAG parent network unveils TikTok-first content arm