Janis Tse, head of marketing at Zuji Hong Kong, will join low cost carrier Tiger Airways to head up marketing across Greater China.
After more than two and a half years with Zuji, Tse will leave Hong Kong and relocate to Singapore to start her new role.
Tse confirmed the move and said she will officially start with Tiger next week.
Her move signals a return to the airline industry.
Prior to Zuji, Tse held regional marketing roles for Viva Macau Airlines, Macau’s first low cost carrier, where she became a key member of its start-up team.
Last year Australian online travel agent Webjet agreed to acquire Zuji for US$25 million. The acquisition will see the Zuji brand name remain intact but its business will be migrated to Webjet's IT platform.