Tiger Beer takes on a black lager and German twist

BBDO Singapore has teamed up with Tiger Beer to launch two new unique ranges of the iconic Tiger Beer.These arethe Tiger Black and Tiger White.

The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager and German wheat beer. BBDO Singapore created an integrated campaign titled #UNCAGETHEUNEXPECTED to showcase a bolder and smoother side of Tiger, never before seen.

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The campaign has assets running onTV, print, OOH, digital and social through to e-commerce. There will also be events and sampling activations across the island. The campaign kicked off with a launch film as well as a series of experiential activations. Throughout the month of August, Tiger Beer will transform regular spaces suchas streets, lifts, and supermarkets into unexpected bars, letting people taste the two new brews that are vastly different from its predecessor, the classic Tiger Beer.