Tiger Beer has launched 20 limited-edition Tiger district bottles, rallying local pride among the community and what it means to be born in Singapore. Bringing a local twist, the Tiger district bottles are customised to feature recognisable landmarks in each neighbourhood in Singapore.
These include heritage shop houses in Katong, Chomp Chomp food centre in Serangoon, Chinese Garden in Jurong, Bugis Street shophouses in Bugis and Yishun’s first neighbourhood centre Chong Pang City, among others.
The beer brand will be distributing the 20 locally-inspired Tiger district bottles across all major supermarkets, online stores, bars, pubs, coffee shops and hawker centres islandwide. This comes following the 2018 Tiger district elections, which saw the first series of district bottles.
The local beer brand encouraged Singaporeans to vote the four neighbourhoods to be immortalised on a Tiger district bottle. Neighbourhoods Bedok, Punggol, Jurong and Tampines emerged as the nation’s favourites, garnering 6,690 out of the 10,000 votes casted. Marketing has reached out to Asia Pacific Breweries Singapore for additional information.
To pique consumers’ interest this year with the 20 limited edition bottles, Tiger has also created a Buzzfeed quiz that allows Singaporeans to determine where in Singapore they actually belong.
The quiz requires participants to select the top choice among four options given, ultimately determining the neighbourhood the individual belongs to. Are you a Tiong Bahru hipster, a Chinatown OG, a Kallang adventure seeker, a Bedok chillaholic or a Punggol futurist?
Faye Wee, marketing director of Asia Pacific Breweries Singapore, said from local beer to celebrated global icon, Tiger Beer has always been proud of its heritage as a local beer born in Singapore and brewed fresh in the backyard in Tuas. “No one knows the local flavours like we do and the Tiger district bottles are our way to rally Singapore together in celebration of what it means to be born in Singapore,” she added.
As a born and brewed local beer, Tiger Beer reaches out to locals in not just through its core product. Last year, it rolled out its own satay-flavoured potato chips, exclusively available in Singapore. An Asia Pacific Breweries Singapore spokesperson said to Marketing at that time, drawing inspiration from local food, the satay flavoured chips were created in a bid to complement to the taste of Tiger beer.