Tiger Beer has collaborated with sneaker customiser and artist Mark Ong of men's contemporary fashion brand SBTG Surplus & Co., to launch a limited edition commemorative t-shirt in celebration of 50 years of National Service.
The t-shirt featuring SBTG's distinct militia-inspired style, unites two distinctively Singaporean elements - National Service and Tiger Beer. According to Ong, those elements can be viewed as two "rites of passage" for young males in Singapore.
"I have always pursued art forms that merge with day-to-day life, allowing interaction and an injection of my personality to be brought to life via my designs. I am proud to create a design that combines these defining elements of Singapore life," he added.
Venus Teoh, marketing director, Asia Pacific Breweries Singapore, said Tiger Beer and National Service bind and bring back fond memories for many of Singapore's servicemen.
"We felt that Ong was the ideal artist for this project, uncaging the values represented by Tiger Beer and SBTG through design and art. As we enter a new chapter of National Service in Singapore, Tiger Beer is proud to go the mile with our servicemen and be part of many more special memories in the years to come," she added.