Tiger Beer has launched an integrated campaign asking locals how "good" they have been, as a lead up to its big year-end party.
With the aim of bringing in as many creative and quirky submissions as possible, the campaign aims to reward fans with the best entries with invites to its year end festive celebration at the Pit Building on 22 December.
Tiger Beer's festive campaign is also supported by advertising in television and print mediums.
Tiger Beer is driving traffic to its Facebook page asking consumers to log onto haveyoubeengood.sg to win the invites.
Entries can be about how one has been good by "not taking an MC just to have a sleep in" or "saying yes when she wanted to watch Twilight".
In order to engage with customers on the go, Tiger Christmas Phone Booth installations will pop up at selected locations across the island in the coming weeks at Clarke Quay, Raffles Place and St. James Power Station.
Members of the public 18 years and older will have the chance to enter the specially-created booth and make a call to Tiger Beer's "Santarina" to say how they have been good this year and why they deserve a huge Christmas present.
All calls made in the Tiger Christmas Phone Booth will be recorded on video and the person with the most creative entry from each location as selected by the "Santarina" will receive a year's supply of Tiger Beer.