On Chinese New Year's eve, where many were returning from overseas to spend the eve with their families, Tiger Beer took a step further to charter a fleet of 100 taxi rides from Singapore Changi Airport (Terminal 2) between 3.30 to 5.30pm, to bring them home to celebrate and reunite with their loved ones this festive season.
About 100 of these taxis, fully wrapped in the Tiger Beer advertisement, have been chartered by Asia Pacific Breweries (APB) Singapore to provide these free rides as part of its “This Chinese New Year, Make Reunion Count” advertising campaign that agencies Starcom Media Worldwide and BBDO Singapore have arranged with Moove Media.
Apart from these free taxi trips, another 20 Moove Ignite double deck buses, decked in Chinese New Year red motifs. These buses come with electroluminescent (EL) panels on the sides of the buses, which light up to ensure greater visibility. The same campaign advertisements are also carried on an escalator and a concept wall at the North East Line’s Chinatown Station.
Jayne Kwek, CEO of Moove Media, said: “Out-Of-Home advertising offers advertisers the flexibility that is not always available on traditional media. We are more than happy to support APB’s ‘Make Reunion Count’ campaign with 200 fully-wrapped taxis and Moove Ignite buses.”
Head of Marketing, Asia Pacific Breweries (Singapore), Venus Teoh said: “It is great to see Moove Media going the extra mile to make our campaign more impactful.”
The media agency is Starcom Media Worldwide and creative agency is BBDO Singapore.