Tiger Beer launches Lunar New Year campaign

Tiger Beer has launched its Lunar New Year campaign, which will run until mid-February, to reward its loyal consumers.

As part of the campaign, consumers who purchase three big bottles of Tiger Beer, Heineken, Guinness, Anchor Smooth or Anchor Smooth Draught in participating coffee shops, food courts and Chinese restaurants, can immediately redeem a pack of limited-edition Tiger Beer playing cards. Additionally, cash red packets worth RM99 and cans of Apple Fox Cider are also up for grabs.

The brewer is offering consumers exclusive Tiger Beer mahjong sets when they purchase a 24-can pack of Apple Fox Cider and two 24-can packs of any other Heineken Malaysia products at selected stores within this month.

The campaign also features the "Tiger Shopper Sweep" game, which is a 10-minute dash around the store, with the winner keeping everything they can fit into their designated boxes at selected Tesco outlets in Peninsular Malaysia. Consumers who purchase RM200 and above for Heineken Malaysia products will be able to play the game and win prizes including cans of Apple Fox, Guinness Bright and Tiger White, as well as the Tiger Beer Mahjong set.

A+M has reached out to Tiger Beer for comment.

“With so many opportunities to win, it’s easy to see that when you fill your glass with Tiger Beer, your new year will overflow with prosperity and togetherness. So this Chinese New Year, be sure to think of Tiger Beer and the rest of Heineken Malaysia’s award-winning range of iconic brews as you come together to celebrate with friends and family," Andrew Woon, sales director of Heineken Malaysia, said.