Tiger Beer has appointed The Secret Little Agency (TSLA) as its global digital agency after a closed door pitch that has lasted several months.
In a release by TSLA, Cindy Lin, regional marketing and sales, Heineken Asia Pacific said that the agency was chosen for its unique take on digital insights.
TSLA's Asian Insights Council as well as its creative and technology practices based out of Singapore will execute digital campaigns, engagement and governance for Tiger Beer globally. The agency declined to reveal the worth of the account.
Droga5 still holds Tiger Beer's global creative account as creative AOR. Droga5 won the account in May 2014.
The account is run by Wong Mie Leng, global brand director of Tiger Beer.