Tiffany & Co. and Nike tease new brand collaboration on socials

A pair of co-branded sneakers is definitely in the making as Tiffany & Co. and Nike have released a visual teaser to reveal the collaboration.

The sneak peek was posted on both Tiffany and Nike’s social media accounts, including Instagram, LinkedIn and Facebook, showing a Tiffany blue shoe box with a Nike swoosh and says, “A legendary pair.” Alexandre Arnault, Tiffany’s executive vice president of product and communications, and Ruba Abu-Nimah, the brand’s creative director, both posted the same teaser image on their personal accounts.

The post has drawn plenty of positive sentiments as MARKETING-INTERACTIVE saw on LinkedIn that some netizens said they cannot wait to see the final product, while some said Tiffany & Co. does not align with Nike as a company.

Speculations around the collaboration emerged on 24 January, when leaked images of a black suede, low-top Air Force 1 featuring a Tiffany blue leather swoosh first came online.  MARKETING-INTERACTIVE has reached out to Tiffany & Co. for a statement.

Back in September last year, Tiffany & Co. collaborated with Fendi. to unveil Fendi’s iconic Baguette bag's 25th anniversary. The Fendi bag was made popular due to its cameo on popular television series Sex and the City. In the show, protagonist Carrie Bradshaw, played by Sarah Jessica Parker, says "This isn't a bag. It's a Baguette”.  As part of the launch of the bag, Parker also joined forces with Fendi to debut reimagined takes on the Baguette.

This is not the first time there is a collaboration between luxury and sports brands. Recently, Balenciaga and Adidas have partnered up to unveil co-branded collections. Meanwhile, Squid Game actor Oh Young-soo has wowed fans with his latest fashion shoot as the 78-year-old Oh posed in outfits from the brand collaboration that was on a South Korean men’s magazine Arena Homme+. Arena Homme+ posted the video on its Instagram platform ahead of the November 2022 issue.

A quick check by MARKETING-INTERACTIVE saw the actor posing in different outfits, including the iconic green tracksuit with white stripes from the movie. Currently, the post has close to 10,000 likes and netizens are responding positively to the video and commenting red hearts and fire emojis. Some even commented the actor "is epic", "what a great photoshoot" and "iconic behaviour".

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