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Tiffany & Co. transforms CryptoPunk NFTs into new product

Tiffany & Co. transforms CryptoPunk NFTs into new product

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Luxury jewelry brand Tiffany & Co. has transformed its CryptoPunk NFTs into unique pendants, which will be available for sale from 5 August 2022 and priced at 30 Ethereum (US$50,600).  

According to the official NFTiff website, the brand has announced the sale of 250 diamond and gemstone encrusted pendants for CryptoPunk NFT holders. The handcrafted CryptoPunk pendants will only be available to purchase NFTiff tokens via its website, consumers will also receive an additional NFT version of the pendant.

NFTiffs represent a collection of 250 digital passes, offered by Tiffany & Co. which may be minted when purchased and redeemed by CryptoPunks holders for the creation of a custom designed pendant and a NFT digital artwork that resembles the final jewelry design, according to the website.

The pendant will be designed and crafted by Tiffany & Co. artisans, and inspired by the Cryptopunk owner’s Punk NFT. Only 250 NFTiff passes will be available for purchase. Each customer may purchase a max of three NFTiffs.

There are 87 different attributes and 159 colors that can be used to custom design the pendants, and the pendant itself will be composed of 18-Karat rose or yellow gold, based on the color palette of the NFT.

No personalisation is available due to the delicate nature of enamel, where each pendant will be engraved with CryptoPunk series number on the reverse along with the Tiffany & Co. logo. No engraving is possible on the back beyond the edition number, according to the website.

The campaign was first promoted by Tiffany & Co vice president Alexandre Arnault, who owns CryptoPunk #3167 in April. In a tweet, Arnault revealed his new rose gold and enamel CryptoPunk, which was transformed with a new sapphire and Mozambique-colored set of glasses and a yellow diamond round earring.

Related article:

Cartier sues Tiffany and Co. for stealing trade secrets
Popsible and Chocolate Rain join hands to integrate NFT into arts

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