Thunder wins PR business for SU:M37° of LG

SU:M37°, a premium Korean cosmetics brand under the LG Group, which specializes in naturally fermented skincare, has signed a one-year retainer, including projects, with Ruder Finn’s sister company, Thunder PR.

Thunder will be responsible for the management of opening events and its China launch as well as providing strategic counsel and media communications.

“Together with the development of the market, our expertise has also expanded to new offerings,” said Cathy Gu, general manager of Thunder Shanghai.

“We are proud to once again partner with a sub-brand of LG Group. We are also delighted that our sustainable and effective PR service has been recognized by our clients.”