China Xintiandi, the entertainment district in Shanghai, has appointed Thunder Public Relations as its digital communication partner.
Thunder, a sister company of Ruder Finn Asia, will cover digital marketing services and strategic counsel for the SNS platforms of China Xintiandi's membership programme iTianDi Project.
The one-year retainer will be responsible for the repositioning of Xintiandi's official WeChat account, as well as providing material, planning and creating contents throughout the year.
Sharon Zhang, assistant general manager of customer relationship management and digital marketing of China Xintiandi, said the partnership with Thunder will help the company to re-profile the iTianDi project and provide a convenient, effective and intelligent shopping experience for our customers.
“In today’s fast-developing digital social media environment, many companies are eager to engage with their customers in a timely and more frequent way. This win will also enhance our strength in the property sector and in digital communications,” said Jefferson Hou, general manager of Thunder Shanghai.