This is Flow retains Workwear Group media account

This is Flow has retained the Workwear Group media planning and buying account. The retention will see the media agency continue its partnership across Workwear Group brands KingGee, Hard Yakka and NNT.

Jayne Willmott, head of marketing at Workwear Group, said This is Flow had a strong understanding of the company’s brands.

Jimmy Hyett, CEO of This is Flow, said the agency was pleased to continue working with Workwear Group.

“We grew up with these brands, seeing how they represent Australia in so many ways - hard work, determination and strong values,” Hyett said.

“We've had so much fun working on these brands, and it's a privilege to continue being a part of their history and work alongside the amazing team at Workwear Group.”

The retention follows a run of activity for This is Flow, including the $16 million Cranky Health pitch win and the integration of Awaken’s media team and clients into the agency.