'There is only one Eye Mo,' says the brand in playful spot depicting irritated eyes

Eye drop brand Eye Mo wants Malaysian consumers to know that it is back in the market and aims to position itself as the real deal with its latest campaign titled "The Real Thing". Done in collaboration with content creator Luqman Podolski, the brand released a video playfully depicting how "irritated eyes" can affect one's ability to tell what is real and what's not. 

Eye Mo explained that its absence in the Malaysia market between 2013 to 2017 led consumers to purchase other eye drop brands despite requesting for Eye Mo products.The company added that in some instances, consumers were given brands that had a name or packaging that was similar to Eye Mo. This carried on even after the eye drop brand came back to the market in 2017. Through this new campaign, the brand hopes to connect with its younger consumers in Malaysia through conversations in social media channels such as Instagram, Facebook, TikTok, and YouTube.

A check by A+M has found that Podolski has more than a million followers on Instagram, and has worked with brands such as McDonald's, Carsome, Honda and Maggi, among others. With a strong belief that "similar does not mean the same", Podolski said that he always insisted on the "real things".

Being a long-time supporter of the eye drop brand, he added that almost everyone has had an experience of picking up a pack of chips or a branded T-shirt, only to realise it was similar to the brand they wanted. According to him, he found this experience and answers relatable to the campaign. "I am glad to be part of Eye Mo’s family. Insisting on the 'Real Thing' is something I truly believe in," he explained. A+M has reached out to Eye Mo for additional information regarding the campaign. 

Meanwhile, parent company, Combiphar's senior VP of marketing and international operations, Weitarsa Hendarto said the campaign was launched to continue to drive awareness that Eye Mo is back in the market. Additionally, the campaign also aims to educate and empower Malaysians to insist on getting the brand that is being asked for, and not any other brand.

"There is only one Eye Mo, the real thing that Malaysians have known and trusted for many years. When it comes to one of our most important senses, we should not compromise on getting what we believe is best and what we really want," he added.