Xpect the unXpected with XCO

This is a sponsored post by The X Collective.

The X Collective (XCO) is a wholly owned subsidiary of SMRT Commercial. As a transit retail and media specialist, our capabilities extend through the value chain – out-of-home advertising, digital, marketing to commercial development, retail management and operations.

With the most extensive Reach, we are Singapore’s largest and most connected media and retail network. We Capture millions daily with impactful advertisements, spaces and activations island wide. We Engage consumers in their journeys through innovative content and immersive experiences.

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XCO Media+

We are Singapore’s #1 local out-of-home media company. Our multiple advertising touch points spanning rail, roads, digital and mobile are the largest and most connected.

Every day, millions spend time with us. Showcase your brand prominently across our integrated online and out-of-home spaces.

Islandwide - Our unrivalled and extensive network effectively reaches and captures audiences daily.

  • 237 trains
  • 98 stations
  • 1,124 buses
  • 3,500 taxis
  • 562 digital screens
  • 2,200 billboards
  • 147 event spaces
  • OptiMax mobile trucks
  • Vending machines
  • 21.2 million weekly ridership
  • 42 minutes (average commuting time)

Activate - Tailor content and design interactive campaigns to activate engagement

  • Loyalty programmes
  • Online-offline engagement
  • Gaming
  • E-commerce

XCO Properties

We are Singapore’s largest property manager of transit retail spaces in vibrant public transport environment. Our expertise lies in integrating retail and travel through asset enhancement, space optimisation and retail operations. Every day, millions enjoy lifestyle conveniences in our inviting and lively retail hubs as thy shop and dine and go. Partner us to optimise your commercial spaces and maximise returns for your business.

Maximise - Increase the value of your property, yield greater returns and generate growth

  • Occupancy and rental yield maximisation
  • Retail strategy
  • Leasing and marketing
  • Lease management

Optimise - Transform and enhance your commercial spaces

  • Space planning and zoning
  • Asset enhancement
  • Commercial development
  • Operation and management
  • Project management

XCO Marketing

We bring to market original and focused solutions.  With creative spirit and marketing know-how in targeting consumers on the go, our end-to-end offerings rally consumers around your brand. Generate hype. Make a connection. Build strong ties.

Create - Design immersive campaigns that effectively target your audience

  • Consumer marketing
  • Retail marketing
  • Trade marketing
  • Content creation
  • Creative services
  • Production services
  • Editorial

Connect - Create authentic connections and build communities around your brand

  • Partnerships
  • community engagement
  • Sponsorship management
  • Event activations