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The ultimate vanity mirror

Twisted faces, awkward smiles, over pouting… these are just some of the problems faced when shooting the perfect selfie.

But help is here.

US-based digital agency iStrategyLabs has created a “selfie mirror”, giving vanity chasers worldwide the ability to capture the perfect self portrait.

The high-tech mirror, called S.E.L.F.I.E (Self-Enhancing Live Feed Image Engine), allows users to capture the exact some image reflected on the mirror. The photo will be automatically posted on Twitter. The image carries a watermark, which brands can pay to feature on.

DJ Saul, CMO of iStrategyLabs, told Marketing the mirror is harmless and fun experience with a simple trigger point – smile.

“We had been playing around with facial recognition technology, and had also been keeping an eye on what Twitter was doing with their “Twitter Mirror” for celebrity engagement at big events.”

“The SELFIE Mirror helps to demonstrate what’s possible by bringing together hardware, software, and innovative ideas.”

Saul said the project has seen considerable response from handful of clients in beverage and entertainment and media sectors.

The agency is looking to bringing the creation outside the US to “multiple continents” in the near future.

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马莎百货宣布新一年在香港、澳门和中国内地的战略规划,旗舰店和电子商务将会是其在大中华区的重点业务。 在香港,该品牌会专注于翻新门店和拓展其食品零售网络。澳门旗舰店将于十一月在威尼斯人购物中心开幕。 2015年至2016年间,该品牌计划进军北京和广州等重点城市。..


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