Global advertising tech platform, The Trade Desk, has appointed Calvin Chan as the general manager for China, based in Shanghai.
In this new role, Chan will lead the companyâ€™s business in China, with a particular focus on the localisation of the companyâ€™s branding and strategies, client relations, and industry partnerships. Chan will report to Troy Yang, senior vice president, North Asia.
â€śEarlier this year, The Trade Desk pioneered a new China strategy that helps global advertisers access the worldâ€™s largest emerging middle class, and Calvinâ€™s appointment will help accelerate our growth with major Chinese partners and advertisers. Calvin brings considerable expertise and experience to The Trade Desk, but also a well-established network that is critical to success in China.â€ť said Yang.
With over 10 years of digital media leadership experience, Chan most recent position was as CEO at AdMaster, Chinaâ€™s digital measurement and data solution provider, where Chan oversaw the companyâ€™s profit and loss, operational performance, organisational development, product R&D, and strategic partnerships. Prior to AdMaster, Chan held management positions in both China and the United States for Nielsen.Â
Chan commented on his appointment, â€śThe Trade Desk has developed a unique solution for the China market that helps global companies tap into local demand, and helps Chinese companies grow internationally. I look forward to working with our team and all our partners to scale the industryâ€™s leading independent, objective ad-buying platform in China.â€ť