Star Media Group has revamped its English news site The Star Online, with a new logo and layout, along with other enhancements under its hood. In a statement to A+M, the publisher said The Star Online's new logo is designed to match its print edition, The Star newspaper for a more consistent look between the two news platforms under Star Media Group.
Apart from the logo, the website's layout has also been made sleeker, from the fonts to how pictures are displayed in order to make the reading experience "more enjoyable." Star Media Group said the changes, however, are not merely cosmetic. The website was redesigned with a mobile-first philosophy, as it noticed that more people's reading habits have switched to their smartphones.
“We have adopted technological advancements in efforts to revamp The Star Online to be more responsive and intuitive to the needs of our readers. The fresh new look, complemented with better efficiency, will provide our readers with a fresh new reading experience with optimised content curation and placements,” Datuk Seri Wong Chun Wai, group managing director and chief executive officer of Star Media Group said, at the launch of the newly-revamped The Star Online in conjunction with Star Media Group’s 46th Anniversary celebrations.
Wong added the new site aims to make the reading experience more personalised and customised to readers' preferences, with an improved metadata tagging to ensure readers are presented with stories that are relevant to them.
"Navigation has been improved yet retains a similar site structure that readers have become familiar with over the years so that they feel right at home. We've also made our back end more robust, meaning faster loading times, even as we provide more rich content, including video and interactive infographics," he said.