The SPH iink Awards 2017 is all set to honour the advertising folks. This year two categories have been added. The first being Content Marketing, which includes content or native advertising in various formats that ran on any of SPH's platforms.
The second is for Mobile Marketing, for digital ads that ran on any mobile apps and mobile sites on the SPH Digital Network. This year's 11 categories include:
Al. Print Single English
A2. Print Campaign English
A3. Print Single / Campaign Chinese
A4. Print Classified / Recruitment/ Notice
A5. Print Creative Media Buy
C. Mobile Marketing
D. Content Marketing
G. Integrated Campaign
The iink Media Agency of the Year and iink Creative Agency of the Year will be given to the highest scoring agencies across all categories, while the Grand Prix winner will be awarded to the entry that scores the highest point total from the judges.
Elsie Chua, chief marketing officer, SPH Integrated Marketing, said:
"The SPH iink Awards is quintessentially Singapore. Being a homegrown media organisation, SPH is proud to honour and foster creative talents and ideas that originate locally, to produce innovative ads that resonate with Singaporean residents and citizens. With these awards, we celebrate the synergy of ideas and executions among the client the creative agency, and media agency as implemented across SPH's integrated platforms."
Advertisers, creative and media agencies are invited to submit their entries, published in any of Singapore Press Holdings' (SPH) media platforms from 20 May 2016 to 19 May 2017.