The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands, has partnered with Havas Play, a Havas Group agency to connect brands to communities, passions and purpose, in order to develop metaverse meaningful brand experiences. The new partnership will allow Havas Play clients to engage their communities in immersive decentralised entertainment experiences.
Under the partnership, Havas Play will work closely with The Sandbox to strengthen its ability to help brands optimise their relevance within Web3 culture by creating engaging interactive experiences and activating their fans and customers. This creative transformation will put Havas Play at the forefront of a new era of digital engagement centered around Web3.
The partnership will include a new training programme to upskill hundreds of Havas Play creatives and technologists on how to create custom brand experiences in The Sandbox, and how to use VoxEdit and GameMaker tools for building digital assets and experiences in The Sandbox. This new metaverse programme will consist of three separate tracks for executives, creative practitioners, and media experts and strategists.
The partnership aims to allow Havas Play to empower its client brands and communities through immersive interactive experiences, increasing engagement among their fans and followers through gamification mechanics, which are generally not available with traditional social media.
The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space with over 360,000 unique players spending 80 minutes a day on average during their 10-week Alpha Season 3, which finished in November.
“We’re delighted to partner with this metaverse pioneer to add another dimension to our Web3 offering and help some of the world’s most ambitious brands explore limitless opportunities in the most meaningful ways as they take their first steps into the metaverse,” Stéphane Guerry, president and CEO of Havas Play.
Meanwhile, Mathieu Cervety, ecosystem partnerships director of The Sandbox, said: “Havas Play is in a unique position to help major brands be relevant in the new entertainment culture at the crossroads of gaming, the creator economy, and true digital ownership. This partnership is a great chance for brands to build their Web3 community and bring engagement like never before.”
Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Cut the Rope, Tony Hawk, Gucci Vault, The Walking Dead, Invincible, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, SM Entertainment, The Smurfs, Care Bears, and Atari, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
MARKETING-INTERACTIVE has reached out to The Sandbox for additional information.
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