The Ritz-Carlton goes all out with APAC campaign centered on gifting

The Ritz-Carlton, part of Marriott International, has launched a new campaign in Asia Pacific titled "A gift like no other". The campaign centers on giving and receiving gifts in the form of immersive experiences. Featuring a collection of videos and print creative, the campaign hopes to highlight unforgettable experiences across leisure destinations such as Bali, Chengdu, Kyoto, Maldives, Nanjing, Nikko, Shanghai, and Xi'an.

The campaign will span regionally over the next few months across print, digital, social and out of home placements to spark awareness and connections.

Insights gathered prior to the campaign launch by YouGov data and Global Affluent Tribe Study revealed that global affluent travelers are passionate about exploring, observing and challenging the different facets of life, fully understanding that personal interests and new experiences are essential to an authentic life. Luxury travelers seek unique experiences that enrich their lives and lives of their loved ones, evoking genuine emotions to create memories that will last a lifetime.

"It is the shared human experience of giving and receiving that sustains some of life's most meaningful connections. This campaign brings this concept to life, connecting with a desire from our guests for immersive and enriching experiences," said Jennie Toh, vice president, brand marketing and management, Asia Pacific, Marriott International.

In China, The Ritz-Carlton will explore the intrinsic value of "A gift like no other" in collaboration with JIEMIAN, China's influential digital media outlet specialising in financial and business news, to engage people of influence in different industries such as travel, fashion, design, business, and culture. Sharing their perspective on "A gift like no other" the insights will be shared in a roundtable panel discussion at The Ritz-Carlton Shanghai, Pudong, hosted by JIEMIAN and The Ritz-Carlton, with the full findings published on JIEMIAN's website and app.

The Ritz-Carlton hotels in Japan will be showcasing the culture, cuisine and natural beauty of the country as expressions of the campaign. Guests will be offered glimpses into the distinctive elements of Japanese life. The "A gift like no other" campaign will be introduced in Japan on October 5th with legendary Kabuki actor Ebizo Ichikawa, who has dedicated his life to sharing Japanese culture and traditional arts.

The recently-opened Ritz-Carlton Maldives, Fari Islands will have a hands-on, educational program developed by Jean-Michel Cousteau's Ocean Futures Society. The first Ritz-Carlton in Asia Pacific to offer Ambassadors of the Environment, the programming at The Ritz-Carlton Maldives, Fari Islands is dedicated to engaging people of all ages with their natural and cultural environment.

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