The New Sarawak Tribune struggles to keep afloat amidst stiff online competition

The New Sarawak Tribune, one of Sarawak's oldest newspapers, is in troubled waters according to an article by Bernama.

The article stated that the newspaper is struggling to keep afloat amidst diminishing circulation figures and stiff competition from online media. In a statement to Bernama, general manager Lim Hong Ming stated that the newspaper had undergone a facelift in order to improve content and revive its old status.

Lim explained that in order to attract the new age reader, the newspapers revamped its online edition. However, attracting advertisers has been a challenge and the support has gradually "weakened" in the recent times. While he admitted that sustaining the business has been a challenge, on a brighter note, he highlighted that the conditions are slowly improving and looking up.

This comes at a time when the traditional media is facing competition from the online mediums. Over in Singapore, Mediacorp one of the largest media owners in Singapore has rampantly undergoing digital transformation its communication platforms to cater to a wide range of audience.

Meanwhile, competitors over at SPH have also been facing steep revenue declines on its print platforms.