The new expansion of FEED HK and PROJECT 108

In recent two years, the media, marketing and event industries in the city have been severely impacted by the pandemic. Plenty of businesses, if not all, have pivoted their strategies in order to survive. Undoubtedly, 2020 was not only a difficult year for the marketing and event industries globally. In response to the difficulties, FEED HK consolidated expertise and gathered industry partners to work together and expand Project 108, in addition to developing "phygital".

In 2021, everyone predicted that everything could be back to normal. Definitely, this year is a bit better than 2020 but it has not reached back to "normal” yet. In 2022, FEED HK hopes to implement exciting projects as they have added more partners and grown a team in the headquarters in Hong Kong.

This year, without a doubt, FEED HK and Project 108 were pioneers to deliver hybrid events such as “Run into 2021”, which showcased innovation, creativity and the new concept of "phygital". "Run into 2021" was a virtual racing event that had no limits on locations and time. Another success was “Mart in Hong Kong”. It was the first online Chinese New Year market conducted in collaboration with the Hong Kong Tourism Board. The event was held during Chinese New Year, Valentine’s Day and Mid-Autumn Festival this year.

Mart in Hong Kong PMQ Popup Store

In the meantime, FEED HK have also expanded with strong partners in the marketing, PR and event industries in Singapore, China and Europe. Although the hopes of lifting travel restrictions have not been realised, FEED HK have decided to work with more partners to support each other if they cannot cater to the demands from clients due to travel restrictions.

In 2022, FEED HK are more prepared than ever and have more projects to deliver. With our expansion globally and the expanded team in the headquarters in Hong Kong, they will continue to deliver and seek for more business units based on the newly joined partners’ expertise. Moreover, FEED HK have expanded the Hong Kong office to accommodate more new talents industry diversity of expertise, bringing more diversity to the team. As the pioneer of "phygital", FEED HK are aimed at continuing moving the virtual world by developing blockchain marketing events, as well as NFT networking and metaverse events for our clientele.

Muse Fest 2021 - Sharing Session

Founder of FEED HK and Project 108 Kim Yuen said, "2022 is another year which we are set to break out of the league. They continue to prepare for ourselves to be ready and the pioneer in the digital and virtual platform. Therefore FEED HK strive to work with the best and the right individuals with the right mindset to make our ideas into actual event or milestone in this industry.”

FEED HK recently won accolades at MARKETING-INTERACTIVE's Marketing Events Awards for the Best Virtual Events; Best Use of Technology and Best Hybrid Event categories. The success has proven our efforts and capabilities as they can go beyond expectations and always strive to be the “pioneer” in our offerings.

The FEED HK and Project 108 team at Muse Fest 2021.

This article is sponsored by FEED HK.