Luxury fashion brand Céline has removed the accent from its name. The new logo is implemented by the brand's new artistic and creative director Hedi Slimane, to better resemble the original 1960s design.
The brand introduced the new logo to the public through an Instagram post on 3 September. Its entire Instagram history of the Former creative director Phoebe Philo era was deleted.
"The new logo has been directly inspired by the original, historical version that existed in the 1960s." the brand stated in an Instagram video post that shows a slow pan-shot across a gold foil curtain.
“The accent on the 'E' has been removed to enable a simplified and more balanced proportion, evoking the Céline collections of the 1960s where the accent wasn't used often.”
It added that the new logo uses modernist typography from the 1930s, and the spacing between the letters has been narrowed.
According to the brand, the 1960s version of the logo including the word “Paris” will be reinstated within the clothing and on packaging, but “Paris” will not appear beneath the logo on campaigns.
Slimane, who is known for famously cutting "Yves" from the brand formerly known as Yves Saint Laurent in 2012, was appointed to the role of artistic and creative director in January this year, replacing British designer Phoebe Philo.