LEGO names new marketing director for HK and TW

The LEGO Group has promoted Kiki Chan (pictured) to marketing director for Hong Kong and Taiwan. She will report to Ivan Zeng, general manager of LEGO Hong Kong, Taiwan, and Macau.

Succeeding Arthur Ho, Chan is responsible for leading LEGO’s marketing strategy, brand management, and marketing communications across Hong Kong and Taiwan.

Before her promotion, Chan joined the LEGO Group in 2016 and held various marketing roles, according to her LinkedIn. Most recently, she served as senior brand marketing manager for Hong Kong and Taiwan for over two years.

Before joining the LEGO Group, Chan worked at L'Oréal for over three years, where her responsibilities included launching fragrances and cosmetics, trade marketing, merchandising, and digital multi-brand marketing.

Don’t miss: LEGO HK celebrates family bonding with charity mobile theatre

Back in December, LEGO Hong Kong launched a charitable family-friendly Christmas mobile theatre, inviting children to rediscover the joy of play while providing families with the priceless gift of shared playtime together.

This developed from the LEGO Group's annual holiday "Build to give" initiative, launched in 2017. Fans are encouraged to build a LEGO heart or other creations and share them online using the hashtag #BuildToGive. For each share, LEGO donates a set to a child in need, spreading the joy of play and helping millions of kids develop creativity and life skills.

As part of its December initiative, LEGO Hong Kong moved to Central Pier to host the Christmas mobile theater titled "聖誕喵的尋星之旅". With the belief that family companionship was crucial in a child's development, 12 showswere scheduled for 13, 14, 20, and 21 December, allowing parents to set aside work and daily tasks to fully engage with their children. Through role-playing, movement imitation, music, and LEGO building, families could immerse themselves in a joyful and imaginative world, enhancing their connection and bond.

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