The Hoffman Agency has formed an exclusive partnership with Hotwire with immediate effect. Under the partnership, The Hoffman Agency will have an extended client base as Hotwire operates through 11 wholly owned offices across North America, Europe, and Australia, and supports this with a network of exclusive partners and affiliates in another 21 cities worldwide, including the eight cities represented by The Hoffman Agency. "Good relationships are based on trust and shared values. There are a number of reasons why we’ve come together with Hotwire but it starts with a simple concept,” said Lou Hoffman, founder and CEO of The Hoffman Agency. The agreement will see Hotwire work with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea, and Indonesia as part of its global network of offices and exclusive partners. The partnership also strengthens Hotwire's global footprint with the addition of eight offices for the tech agency in Asia. “We are seeing more and more demand for an agile alternative to the owned networks. By partnering with The Hoffman Agency, we add deep capability and experience across Asia in one sweep. Together, Hotwire and The Hoffman Agency can provide a single point of access to any client looking for a deeply experienced, tech-focused regional or global agency solution," Barbara Bates, CEO of Hotwire Group.
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