The Hoffman Agency bags AppsFlyer in Asia

The Hoffman Agency has been appointed as AppsFlyer’s regional communications agency in Asia.

With plans to expand its operations in Beijing, Seoul, Singapore and Tokyo, AppsFlyer, a leading mobile advertising measurement platform, formed a long-term partnership with Hoffman to further consolidate its presence in Asia.

“Our latest success in raising USD$20 million in Series B funding helped accelerate our growth and establish greater presence across Asia. We were deeply impressed with Hoffman’s flexibility and cross-market capabilities, and we look forward to implementing creative and impactful campaigns that will wow our app marketers, brands and agencies in the upcoming months,” said Ronen Mense, AppsFlyer VP of APAC.

As official Mobile Measurement Partner of Facebook, Google and Twitter, AppsFlyer offers a complete suite of software tools enabling advertisers to measure, analyze and optimize mobile advertising across all media sources, including paid, organic, viral and social.

Hoffman will work closely with AppsFlyer to implement integrated campaigns that aim to help the innovative platform position itself as a global leader in mobile marketing analytics, while creating tailor-made stories for local markets.

“With our roots deep in Asia in addition to our entrepreneurial DNA developed from our Silicon Valley heritage, we are extremely happy to partner with AppsFlyer in their launch and brand-positioning campaigns for various local markets, including China, Hong Kong, India, Japan, Korea and Singapore. We are committed to helping global companies enter Asia using our holistic and results-driven approach to convey their unique stories across the region.” said Jenny Chan, Vice President Business Development and Marketing (APAC), The Hoffman Agency.

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