‘The force is strong with this one’

This post is sponsored by FINN Partners.

The industry knows FINN Partners Singapore as Asia’s leading integrated B2B communications agency. But for its employees, it’s also a home where they can work, learn and play with other passionate geeks.

Like every household, we have rules to follow, centred around our work hard, play nice ethos. This defining value has been in play since our founding in Singapore 20 years ago and is also the glue that binds all FINN colleagues globally. 

Our FINN values define us and has helped us grow into a leading integrated marketing communications agency that is home to great people who do great work, and who are great to be with.

Now a team of more than 60 communications professionals, our agency is committed to driving performance through its suite of content marketing, creative, digital marketing, public relations, and social media marketing services for some of the world’s most exciting brands.

Moving the needle with integrated solutions

FINN Partners Singapore’s integrated solutions boldly put clients’ needs at the heart of our marketing mix. As Yoda once said: “Do, or do not. There is no try.” Our business focus is, and has always been, to help clients thrive in an increasingly complex marketing and communications landscape to touch the right audiences with messages that leave a lasting impression.

Our integrated approach has garnered significant pay-offs. Last year, 30% of our business came from clients who tapped on the agency’s expertise in integrated communication services, ranging from brand development and media relations, to digital marketing and lead generation.

If there’s one thing that makes us stand out to clients, it is our proven ability to deliver results that exceed expectations. Clients trust our team to understand their businesses and to be a proactive and supportive partner whom they can count on.

Building a strong digital and insights team

In today’s digital-first world, insights are key to a robust strategy and reaching the right audience. Our agency harnesses critical data-driven strategies to help our clients attract the mind- and market-share they need to succeed. Taking the digital disruption in its stride, we are focused on building a regional centre of excellence grounded in our digital and insights offerings.

With the amount of data generated every day accelerating at an unprecedented speed, getting the right answers to the most fundamental questions about business performance can be elusive even for the most well-established companies. 

This year, we expanded our digital and insights team to dedicate greater resources to help clients identify emerging growth opportunities and map the most effective shortcuts to success using the power of data.

Backed by key investments in a comprehensive portfolio of social media, listening, influencer and insights platforms, our agency capitalises on the latest technologies to unlock valuable data insights and develop campaigns that produce tangible results. 

FINN Partners Singapore believes that because every business is different, customised communications solutions to meet a client’s unique business needs will be a game-changer.

If there’s one clear takeaway from our agency’s track record, it is this: we have to constantly innovate and improve our capabilities to stay relevant today and tomorrow.

Our culture makes us a force to be reckoned with

The year 2020 was a challenging one that was completely reshaped by a global health crisis. Our agency continued to see industry-leading retention rates (89%) because we focused on doing right by our people. As a testament to the success, a quarter of them (26%) have been with our agency for more than five years, and we have continued to grow our team even further in 2021, from 46 at the end of 2020 to more than 60 today.

The secret to these strong numbers? Our culture.

In a year of physical separation, our objectives remained clear – to stay calm and optimistic, be the backbone that supports our people, and never lose our funny bone. We never stopped striving to keep our people engaged, and we constantly ensure our people are given the autonomy to push creative boundaries and find new ways to add value outside of client work, such as organising company activities.

A diverse and talented bunch, we live by life lessons imparted by Star Wars. Like the famous franchise, our workdays are always filled with words of wisdom and wit. 

Our dynamic team is made up of Jedi masters that mentor our people and dependable Wookiees that make reliable teammates. This is the team that will power our drive to stay ahead of market needs as we continue to tap on emerging technologies to help our clients forge deeper relationships with audiences, inspire action and scale greater heights.