The Expedia group unveiled in Singapore, its first Expedia Innovation Lab in Asia Pacific. The Lab will use proprietary scientific methods to better understand Asia-consumer online and app travel search and booking behaviour, which will determine the roll-out of future technology developments globally.
The lab deploys two primary technical capabilities, eye tracking and electromyography (EMG) technology, to uncover how travellers engage with Expedia’s family of websites. Using a “test and learn” approach, the insights provide a deeper understanding of the “whys” of consumer behaviour to not only improve our sites and mobile to be more user-friendly and efficient but to ultimately increase booking confidence and delight.
Dara Khosrowshahi, president and chief executive officer, Expedia said, "Singapore is home to Expedia Asia’s headquarters and many of our business leaders. We have a growing business here and across Asia with huge milestones ahead of us, and are investing aggressively in building our network of partners, our teams, as well as our consumer facing brands, technology and innovation. The launch of the Expedia Innovation Lab in Singapore marks a significant milestone for our business in the region. Similarly, we believe that capability building – through a firm commitment to our local ecosystem, new innovations and knowledge sharing, will fuel the local economy in the travel, tourism and technology industry."
This is the third Innovation Lab launched for Expedia – the first being in the company’s Bellevue headquarters and the other, recently launched in London.