G.A Brand Design Kuala Lumpur has developed a 30-second TV commercial entitled “The Perfect Round” to promote the golfing destination that is The Els Club Malaysia.
South African Els, a former World No.1 pro golfer, features prominently in the film which was shot entirely on location at the club in Malaysia. The campaign script describes the ingredients that go into a great round of golf – the early morning alarm, the hours of practice, the highs and the lows, the companionship.It depicts a rare behind the scenes look at what makes a golfer tick.
G.A worked with director Farouk Al-Joffery and producer Perin Petrus at Planet Films, with post production provided by De Touché. The film debuted on Fox Sports during their live coverage of "The Open" this month.
The campaign will run throughout 2016 as the brand is pushed out to Singaporeans and Malaysians alike with a series of events, tournaments and promotions.