The Apurva Kempinski Bali Resort has launched a new campaign called “Place to Discover” which it says is a unique positioning of the resort to highlight of its distinctive brand pillars and philosophy. As a tribute to the richness of Indonesian cultural heritage, this ocean-front resort will open its doors in the first quarter of 2019, and the “Place to Discover” campaign is launched to mark the resort’s long-awaited debut.
Embodying a fully integrated, multi-platform approach, the campaign is comprised of six short films in 10, 30 and 90 seconds. Rather than focusing on the facilities and services of the property, the movies depict a striking “Majestic Open-Air Theatre” – the evocative brand of the resort which revolves around a spectacular, sensational, curated and serene theme. The movies will also be showcased in a Mandarin Chinese version to penetrate the high-affluent Chinese traveller market.
The storyline features the Kempinski Brand Ambassador, the Lady in Red, who reveals the stage at The Apurva Kempinski Bali by travelling through each of the brand pillars. The short movies are revealed on the resort’s social media channels such as Facebook, Instagram and Twitter. It also runs with the hashtag: “#placetodiscover”.
“We are very excited to finally take the first step towards our debut. This series is a reflection of our unique identity that differentiates and sets us apart,” said Vincent Guironnet, General Manager of The Apurva Kempinski Bali Hotel. In conjunction with the campaign, The Apurva Kempinski Bali is pleased to announce that reservations are now open for 1 February 2019, and it will soon unveil its opening offer for Q1 2019.