Text100 tweaks leadership across its global network

Global communications agency Text100 has announced a new leadership structure in Asia and North America for 2015. As part of the new structure, a number of key appointments have been made.

Anne Costello (pictured right), who brings more than 11 years of Text100 multi-market client and operational experience, will now be regional director of Text100 Asia Pacific.

Costello will run the expanded Text100 business following the completion of the integration with Bite Asia.

Under the changes Paul Mottram will become managing director of integrated strategy Asia Pacific, taking on a new APAC leadership role to drive increased adoption of integrated services across Text100’s key clients.

Mottram brings more than 20 years of experience in the region, spending the past 13 years working with Bite.

Ken Peters has been appointed regional director for Text100 North America and will join Text100’s executive leadership team.  He has been with Text100 for nearly 11 years and has led Text100’s North American operations on an interim basis for the last six months.  Peters now reports to Hynes and will continue to be based in Boston.

Aedhmar Hynes (pictured, left), CEO of Text100, described the past year as “an incredible year for our clients and our agency”.

“We saw double digit growth in integrated services work; we integrated Bite and Text100 in Asia and mainland Europe, continued to deliver award-winning client campaigns and were recognized by the industry for our people practices.

“The new leadership structure will enable us to continue this momentum by focusing our leaders’ skills and expertise where our clients will benefit most.”

The integration of Bite and Text100 in Asia has created an agency of nearly 300 staff, more than 100 clients and provided additional digital and integrated communications skills in India, China, Hong Kong, Singapore and Australia.

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