Text100 promotes APAC leadership

Text100 announced key promotions within its Asia Pacific (APAC) leadership to support the continuing growth of its business in the region.

Preeti Gupta, senior account director with Text100 Singapore takes on the role of APAC sales lead, while Text100 Malaysia’s account director Lee Tiam Siang moves into the APAC marketing lead role. They take over from Megan Rosier who moves into a regional senior consultant role focusing on key clients including IBM.

In her new capacity, Gupta will be responsible for driving new business activities and winning key regional accounts to add to the agency’s exiting portfolio of technology, consumer, healthcare and energy clients. Working alongside Gupta, Lee will be focused on profiling Text100’s integrated communications work through paid, owned and earned channels.

In addition, senior account directors Chee Yih Yang and Corina Chee have been promoted to co-office leads for Text100 Malaysia. Reporting to Marc Ha, Text100’s vice president and managing consultant for Singapore and Malaysia, both will share the responsibility of overseeing the Malaysian operations, while growing a robust team of communication consultants.

“It’s great to announce these promotions at the start of 2014. All of these Texties have done great jobs in their previous roles and I have every confidence that they will lead the charge as we continue to break further ground in the digital and integrated communications arena,” said Anne Costello (pictured), regional director of Text100 APAC.

Preeti, Lee, Yih Yang and Corina will all continue to have client consulting responsibilities in addition to their new APAC roles. Costello continues, “At Text, our seniors – including myself – have client consulting as part of our roles.  That’s what enables us to keep our people and our clients ahead of the curve when it comes to the changes in the communications industry.”

Over the past two years, Text100 has driven a considerable number of digitally integrated campaigns for key clients across APAC, including Lenovo, Multimedia Development Corporation, Old Town White Coffee and IBM. In 2012, Holmes Report awarded Text100 the Winner of APAC Digital Consultancy of the Year.