Text100 names Lee Devine creative director for APAC

Text100 has appointed Lee Devine (pictured) as creative director for APAC to lead the business’ creative teams across the region. He will be based in Text100’s Singapore office, and joins the agency from APV in Hong Kong. Devine will also be responsible for building out the agency’s regional creative hub, which looks to deliver design, digital and film production services to clients. He will also take on the day-to-day leadership of Text100’s APAC creative throughput.

At APV in Hong Kong, Devine led a team of in-house creatives, writers, editors and producers, working on brands such as FWD, Manulife, Prudential and Morgan Stanley. He also spent more than five years working at London-based creative agency IncrediBull, which was acquired by Text100 in 2015. Lee’s clients included Nokia, NCR, Skype, New Look and Nestlé. IncrediBull was acquired by Text100 in 2015.

Devine's appointment follows that of Adam Selwyn, who will work out of Text100’s New York office, taking on creative leadership for North America. Selwyn previously worked for Golin and Olson Engage.

"Devine's fantastic track record in delivering work that wows clients and colleagues alike, coupled with his innate understanding of how the role of a creative lead needs to foster a culture of creative democracy in a modern communications agency, meant that we just had to hire him,” Lee Nugent, APAC regional director at Text100, said.

“Digital platforms have democratised the way we consume and share content. For our clients, that means that it’s no longer about the brand that shouts the loudest - it’s about the brand that listens hardest and spends less time talking about itself and the more time talking about the things that matter to its audiences," Devine said.