Text100 Hong Kong bags Meltwater

Meltwater has appointed Text100 to lead its communication strategy in Hong Kong and strengthen its reputation in the region.

The agency's scope of work spans communications, creative content and strategy. Text100 will provide strategic counsel to build Meltwater’s brand reputation in Hong Kong as well as increase their growing list of clients across Asia.

"Meltwater is delighted to appoint Text100 Hong Kong as their communications agency of choice. After demonstrating a strong understanding and passion for the company, Text100 put forward surprising ideas that challenged our thinking. This collaborative and genuine enthusiasm is what will truly accelerate our brand in the market," said Ambera Cruz, Meltwater's marketing manager of Asia Pacific.

"We are inspired by working with clients who create and use technology in ways that help power our world. Meltwater’s services are enabling our generation to better understand and react to real-time events that are shaping the world we live in. We are thrilled to have the opportunity to work alongside them as partners and to further their success," said Rosemary Merz, vice president and managing consultant of Text100 Hong Kong.

Text100's current clients in Hong Kong include Vodafone, SanDisk, FedEx, Fox International, foodpanda, and Four Seasons.