Text100 gets new lead for Malaysia

Integrated communications consultancy Text100 has appointed Vijayaratnam Tharumartnam as managing consultant for Text100 Malaysia.

Effective 1 September 2014, Vijayaratnam will lead the agency’s operations in Malaysia while delivering strategic client consultancy and managing a strong team of 30 consultants with a focus on driving overall growth strategy.

His appointment will bolster Text100's strategic consulting capabilities and see its Malaysia operations broaden its reach across business sectors, the company said.

The announcement came on the back of Text100’s recent integration with Bite in the Asia Pacific region, taking the combined Asia business to an approximately 300-strong integrated communications agency with expanded presence in Mainland China, India, Hong Kong, Singapore, and Australia.

The integration of Text100 and Bite will merge the agencies’ expertise in the corporate, financial, telecommunications, healthcare and consumer sectors, and offers industry-leading social media and digital marketing capabilities.

“This appointment will be a game-changing move for the agency, as Vijayaratnam brings a fresh outlook to the management of the Malaysian office. Text100 has already built such a strong business and reputation in Malaysia, and we look forward to having him drive the next phase of growth for us into other sectors through his strong consulting experience and stakeholder network,” Anne Costello, regional director of Text100 Asia Pacific, said.

Tharumartnam brings almost 20 years of extensive in-house and agency communications experience in government, corporate, and consumer sectors to the business. In his previous capacity, he was the vice president of corporate communications at Multimedia Development Corporation (MDeC), where he was responsible for the creation and overall communications strategy for MSC Malaysia.

His previous experience also includes the role of vice president of communications at HSBC Global Resources (UK) and setting up the corporate communications division at BMW Group Malaysia in a 6-year stint as head of corporate affairs.