Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Tesla asks fans to make ads because of 10-year-old's letter

share on

Thank you for the lovely letter. That sounds like a great idea. We'll do it! https://t.co/ss2WmkOGyk— Elon Musk (@elonmusk) March 2, 2017Just two days after Elon Musk promised (on Twitter) to hold a home-made commercial competition based on a 10-year-old's suggestion, the company has launched the competition.It named the competition "Project Loveday" in honour of the 5th grader Bria Loveday's suggestion, and has started collecting videos from around the world until May 8, 2017."If you’re interested in submitting a video, simply create it, keep it to 90 seconds or less, send us a YouTube link along with your entry form, and wait to see if you’re one of our top winners," read its website.The submissions will be judged by Tesla personnel, who will choose 10 winners based on "originality, creativity, relevance to Tesla and its mission, and entertainment value." They will be featured and shared on Tesla’s social media channels.The top 3 winning Submissions will receive additional promotion across social media channels, and the top winning submission will be invited to and introduced at a future Tesla product launch event.The company will pay for reasonable travel expenses and accommodations for 2 people for 2 nights. (Read more of the Terms and Conditions for the competition here.)Since Tesla's announcement, netizens have been excitingly brainstorming ideas for their fan-made commercial.Many praised Musk for his now-famous openness to adopting fan suggestions.@TeslaMotorsElon will do what he says. I learnt that.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window