US multimedia company Metan Development Group has appointed media industry veteran Terry Horsmon as managing director for its new Shanghai operation.
As Metan expands its reach in China, Horsmon will be responsible for sales and operations in Hong Kong and Guangzhou. He is also tasked to manage all clients relationships, social media and agency relationships.
Horsmon will also manage Metan's current projects for global Bacardi, Bulgari and Procter & Gamble, in addition to media platforms SOHU, Baidu Tencent, iQiyi and Youku/Tudou.
Prior to his move to Metan, Horsmon served as Senior Vice President of Global Market Development for Thoughtful China, where his client list included Haier, Ford, Kimberly Clark and Unilever.