Tengku Badariah joins New World Petaling Jaya Hotel as marketing director

New World Petaling Jaya Hotel (New World PJ Hotel) has appointed Tengku Badariah as its director of sales and marketing.

Badariah is responsible for the branding and marketing of the hotel, which is slated to open by the last quarter of 2017. Hence, she is tasked to successfully launch New World PJ Hotel in Malaysia and "spread the word across the globe about its brand essence and character, as well as relationship hospitality", a spokesperson from New World PJ Hotel told A+M exclusively.

Prior to this, Badariah was sales director at Petaling Jaya-based One World Hotel, also a hotel that she has been engaged with since 2007 where she was managing its sales, reservations and revenue functions. She has been in the field of sales and marketing for over 2o years and has worked with upscale hotels in Kuala Lumpur and Petaling Jaya across all sales functions.

Badariah will report to the newly appointed GM of New World PJ Hotel, Jai Kishan. Kishan, who joined the organisation since January this year, was the GM of Accor Hotels in Kolkota, India. He brings in over 20 years of luxury hospitality experience across various hotel brands such as Hyatt, Hilton and Ritz-Carlton.

"Badariah joins us as our pre-opening director of sales and marketing. With her passion, attitude, professional network and relationship hospitality skills, we are confident of a successful launch of our hotel by this year end," Kishan said.

New World PJ Hotel is expected to accommodate about 316 guestrooms and suites with the brand’s signature Residence Club Living Room offering its exclusive benefits such as complimentary breakfast, all-day refreshments, as well as concierge service for Residence Club and hotel suite guests.

The hotel, which will be managed by New World Hotels & Resorts, occupies the top 12 floors of a dual-use tower which also includes The Azure residences. The tower is part of the RM1.8 billion Paradigm integrated commercial development in Kelana Jaya, which consists of Paradigm shopping mall, The Ascent corporate office tower, another 30-storey serviced residences tower and multi-storey carpark with ballroom.