Tencent Esports partners with OCA to boost Asian esports development

Tencent Esports has forged a ten-year strategic partnership with the Olympic Council of Asia (OCA) to propel the integration of esports and traditional sports in Asia into a new phase.

Available from 2025 to 2035, the alliance marks a pivotal shift from event-based support to "system co-construction", a strategic move that reshapes the landscape of Asian esports by merging Tencent's technological prowess with OCA's sports heritage.

Centred on technology, standards, and ecosystem development, the partnership is rooted in years of solid trust and shared practice. Tencent Esports has provided critical technical support throughout esports' journey into the Asian Games.

Concurrently, Tencent has upgraded its technical capabilities to launch the Tencent Esports Competition System (ECS), further enhancing the credibility and operational efficiency of top-tier competitions in Asia.

This system, which aggregates experience from serving multiple top-tier tournaments, will provide end-to-end, high-availability technical support for future Asian Games and other major comprehensive Asian events, ensuring competitions run under standards that are fair, stable, and efficient, according to the release.

In a move to institutionalise this collaboration, Yati Zhang, director of Tencent Esports, has been appointed as the OCA Esports Manager. She will play a pivotal role in the co-construction of the Asian esports event system and ecosystem development. Tencent Esports has officially become the "Official Esports Technology Partner" of the OCA.

Hou Miao, vice president of Tencent Games and general manager of Tencent Esports, said, "We look forward to working with all partners to pave a viable and robust 'Asian Path' for collaborative development, making it a recognised and integral part of the global sporting mainstream."

Husain Al-Musallam, director general of the OCA, said, "Based on the productive cooperation and trust built over the past decade, we have witnessed Tencent Esports' excellence in driving industry development. This partnership is not just an upgrade in title, but a unification of responsibility. It signals that Asian esports has moved from an era of 'participation' to an era of 'system co-construction.' We look forward to working with Tencent Esports to set a sustainable example for the healthy development of esports in Asia and globally."

MARKETING-INTERACTIVE has reached out to Tencent for more information. 

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