Tencent Cloud pushes influencer livestreaming via deal with Japanese platform Yell Live

Tencent Cloud is collaborating with Japanese livestreaming app Yell Live to beef up online influencers’ livestreams and fan interactions. The collaboration serves to address the exponential growth of influencer livestreaming in relation to e-commerce globally.

Powered by Tencent Real-Time Communication (TRTC) and Beauty filter SDK, Yell Live completed the development of its livestreaming platform with ultra-low latency and high stability, fully meeting the needs of its business to provide seamless online interaction between influencers and fans through high-quality livestreaming and beautification features.

"We are pleased to support Yell Live to give online influencers and personalities as well as businesses and services a  reliable and secure platform to interact with their fans and target audiences. We also look forward to offering our highly reliable and high-quality services to more platforms around the world, as demand for livestreaming rises even more," said Poshu Yeung, senior vice president, Tencent Cloud International.

Meanwhile, in Asia, according to Japan Buzz, statistics from Japan also suggest similar upward trends, where global  influencer marketing spend is set to increase up to US$15 billion dollars by 2022. Last year, it was found that 65% of female users in Tokyo aged between 20 and 35 searched to buy a product or service after seeing an influencer’s post.

“Yell Live looks forward to opening up more avenues to empower creative and expressive individuals who want to connect to as many people as possible. In the digital age, technology enables anyone to positively influence followers and spark new trends, and Yell Live is excited to be a part of artists’ and entertainers’ smooth livestreaming journey through the help of Tencent Cloud," said Iwazaki san, CEO of Yell.

In recent years, live streaming sites have gained prominence and has been used by social media influencers for gaining followers. The global live streaming market size can expand to US$247,275 million by 2027, according to Market Research Future (MRFR) in its latest report. This is due to emerging social media platforms and public figures, celebrities, and government agencies using the social to reach masses. Growing popularity of online gaming and esports tournaments are evidence of the large potential of the industry, said the report.



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