Tempo taps WE Group for digital duties

WE Commerce has been appointed as Tempo's online distributor in China, responsible for Tempo's flagship store and wholesale distribution on Taobao.

WE Commerce will take over the sales and operation of Tempo's flagship store in T-Mall starting September.

The assignment includes store front design, product planning, pricing strategy, channel management, on-line e-commerce promotion, customer logistics, warehousing and courier. T-Mall is the leading B2C e-commerce platform in China.

Meanwhile, WE Digital has been appointed as Tempo's digital marketing agency, responsible for the planning and implementation of social marketing activities for Tempo. The assignment also includes daily operation Tempo's official Weibo and WeChat accounts.

The agency is tasked to help drive traffic to Tempo's e-commerce platforms.

"To win in e-commerce, companies can no longer just rely on price discounts," said Viveca Chan, chairman of WE Group and WE Commerce.

"Tempo is a strong brand and can fully leverage on WE's unique combination branding and e-commerce sales expertise."